Why Facebook Thinks WhatsApp is Worth $16B.

(according to telecom market researcher Informa, this was expected to total 19.5 billion last year). And the app continues to bring in over a million new users each day.

That’s the kind of growth that Facebook can’t ignore if it wants to remain a leader in social networking and communication, and the company knows it. As more and more users migrate to messaging apps like WhatsApp, it behooves Facebook to own the hottest of the bunch. Smartly, it’s keeping the WhatsApp brand, as it did with Instagram, which will probably help it keep up its growth.

But beyond the question of whether or not WhatsApp is worth the money Facebook is eagerly shelling out for it, another is bound to emerge as the acquisition moves forward: what’s the next WhatsApp?

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