BARCELONA, Spain -- Nokia's Mix Radio service will be a "key contribution in revitalising the Microsoft brand," after the Microsoft acquisition of Nokia is complete, explained Jyrki Rosenberg, Nokia's vice president of entertainment, in an interview with CNET.
The importance of the music streaming service, Rosenberg said, lies in the lack of financial or technical hurdles to use it. The Mix Radio service is included as standard on all Nokia phones, including the sub $100 Asha range and newly-unveiled Android-powered X phones. There's no required subscription fee and there are no adverts to interrupt your listening. You also don't need to create an account and sign in which, according to Rosenberg is critical in making the service appealing to users who are unfamiliar with smartphones.
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