Mobile Video Viewing Continues to Grow

Mobile Video Viewing Continues to Grow

Mobile viewing also creates additional touch-points which can greatly increase the number of content plays per household – be it multiple household members each watching on mobile screens or multitasking while sitting in front of the TV,” said Michael Inouye, senior analyst at ABI. “In addition, as pay TV services continue to extend the reach of multiscreen services we expect more content, like live sporting events, to play an increasing role on mobile devices.
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