That's not the only change that the company is making. Yang hinted at how the company will be looking into "expandability" in its future devices -- by letting them transfer music and photos from device to device.
"Expandability is the key to our consumers," he added.
This could likely mean the upcoming rumored HTC M8 will sport a microSD card slot, which is something not seen in a high-end HTC product in the last few years.
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Yang also told CNET that the company will be realigning its marketing campaigns and will be focused on tailoring to the individual markets globally as well.
For example, in the U.S., the company will still compete in the high-end space, while in the Asia Pacific region where Yang is focused on, the strategy will be different depending on the country.
"The shotgun approach just kills us as we need to divert our resources," he said. "We'll pick and choose instead."
In India, Yang says the battleground will be the mid- and entry-level space, while in more mature markets such as Australia and Singapore, the company will be looking to take "pockets of its portfolio" as well as look into the low-end LTE device space (which he says is "big").
The whole approach is due to HTC's new plan to drive vertical integration -- Yang explains that a user isn't just going to jump in and buy a high-end HTC phone on a whim, but they may consider getting a cheaper product instead and slowly work their way up to HTC's premium segment.
And instead of fancy marketing campaigns, Yang says the company will be actively engaging telcos and retailers on the ground level. This seems vastly different to the approach the company took on last year, where it splurged $1 billion in ad money on a zany ad campaign with Iron Man actor Robert Downey Jr.
Yang says that while the campaign happened before he joined, it did make the HTC name known, though he admits it could have been done better.
CNET's full coverage of Mobile World CongressOn switching to HTC
As a former Apple guy, one of the first things Yang did when he joined was to talk to his engineers about making the jump to an HTC product.
"People always talk about how hard it is, and if you can't convince me to switch, there's something wrong," he said.
With the newly announced Desire 816, HTC wants to make it painless for those who are jumping over from Apple, and to facilitate this, the handset will only accept nano-SIMs, the same kind that Apple uses. There's also the HTC Sync Manager software, which makes it easy for customers to transfer contacts, bookmarks and pictures over.
HTC's Desire 816 has a 5.5-inch HD screen and a cheery coloured chassis (pictures) 1-2 of 11Scroll LeftScroll RightSign up here with your email
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